Course syllabus

Course-PM

CIP058  Intellectual property strategies lp1 HT20 (7.5 hp)

Course is offered by the department of Technology Management and Economics

 

Contact details

Examiner: Ulf Petrusson  ulf.petrusson@law.gu.se

Course managers: Christoffer Hermansson christoffer.hermansson@law.gu.se, Anna Holmberg Borkmann anna.holmberg.borkmann@gu.se

Course administrator: Jenny Taghvai jenny.taghvai@chalmers.se

Questions relating to the course organisation and content must be posted on Canvas IPS course page.

 

Course purpose

The aim of the IPS course is to provide students with a fundamental understanding of the critical role that intellectual assets and property play in commercial activities within the knowledge economy. The course puts particular emphasis on strategic management of technology through patents and other control mechanisms as a core means to create successful entrepreneurial start-ups and achieve competitive advantage in corporate settings.

The IPS course relates to DTIM in the way that understanding of various IP/IPR is key when it comes to formulating innovation strategies and controlling resources enabling competitive advantage on both new and existing technology and product markets.

Furthermore, the IPS relates to the TBE due to the management of key resources and the execution of IP strategies necessary to ensure sustainable growth and value creation. 

 

Schedule

TimeEdit

Detailed Schedule

Date	Start	End	Detail	Lecturer	Room
2020-09-28	09:00	11:45	Introduction to Innovation and IPR	CH	Zoom
2020-09-28	13.15	16.00	Patent Law basics pt 1	CH	Zoom
2020-09-29	09:00	11:45	Intro to IA/IP management	BH	Zoom
2020-09-29	13.15	15.00	Intro IPS case	CH	Zoom
2020-09-30	09:00	11:45	Patent information workshop	CH, PRV (Linus Plym Forshell)	Zoom
2020-09-30	13:15	16:00	Patent information workshop	CH, PRV (Linus Plym Forshell)	Zoom
2020-10-01	13.00	14.00	Patent search intro webinar	Questel Orbit (Tanya Praise Mangemba)	Teams
2020-10-01	14:15	16:00	Innovation Law	CH/UP	Zoom
2020-10-02	09:00	11:45	IP strategy workshop	Per H	Zoom
2020-10-02	13:15	17:00	Consultations	CH/MA/HR	Zoom
2020-10-05	09:00	11:45	Patents and Openness	UP	Zoom
2020-10-05	13:15	15:00	Patent Law basics pt 2	CH	Zoom
2020-10-07	10:00	11:45	Track workshop	CH/UP/AHB	Zoom
2020-10-08	10:00	11:45	IP Strategy	Konsert IP & Strategy	Zoom
2020-10-09	08:00	11:45	Patent exercises	CH	Zoom
2020-10-09	13:15	17:00	Patent exercises	CH	Zoom
2020-10-12	09:00	11:45	Copyright law basics	Wistrand (Richard Fürst)	Zoom
2020-10-13	09:00	10:45	Data protection	Mannheimer Swartling (Elise Aronson and Nina Kajsdottir)	Zoom
2020-10-13	13:15	16:00	Innovation law - legal association and firm	UP/CH	Zoom
2020-10-14	13:15	16:00	Piracy and copyright infringement	Gozzo (Ann-Charlotte Söderström)	Zoom
2020-10-15	08:00	11:45	Case consultations	CH/MA/HR	Zoom
2020-10-16	08:00	11:45	Copyright exercises	CH	Zoom
2020-10-16	13:15	17:00	Copyright exercises	CH	Zoom
2020-10-19	09:00	11:45	Trademark law basics	AHB	Zoom
2020-10-19	13:15	15:00	Design right basics	AHB	Zoom
2020-10-20	08:00	11:45	Marketing law basics and Intro brand workshop	AHB/CH	Zoom
2020-10-20	13:15	16:00	Branding strategies workshop	AHB/CH	Zoom
2020-10-21	10:00	11:45	Product design	Mats L	Zoom
2020-10-21	15:15	16:15	Information Elective Courses	Mats L	Zoom
2020-10-22	08:00	11:45	Case consultations	CH/MA/HR	Zoom
2020-10-24	14:15	15:15	Chalmers students only: Information Elective Courses	TBA	TBD
2020-10-23	08:00	11:45	Trademark and design right exercises	AHB	Zoom
2020-10-23	13:15	17:00	Trademark and design right exercises	AHB	Zoom
2020-10-26	08:00	11:45	IP quiz/Degunkification exercise	CH	Zoom
2020-10-26	13:15	14:00	IP quiz/Degunkification exercise	CH	Zoom
2020-10-27	08:00	11:45	IPS case - student presentations	CH/MA/HR/AHB	Zoom
2020-10-28	08:00	11:45	Summing up exercises	CH	Zoom
2020-10-28	13:15	17:00	Summing up exercises	CH	Zoom
2020-10-30	08.30	12:30	IPS exam	UP/CH	TBA

Course literature

1. Spence, Michael - Intellectual Property, 2007 (non-Swedish speaking students)
2. Levin, Marianne - Lärobok i immaterialrätt, 2019/12^th edition (Swedish speaking students)
3. Various - The Compendium of Legal Acts 2020
4. Various - Collection of articles presented on the course platform

The Compendium of Legal Acts 2020 can be bought at Cremona. Books can be bought on the Internet.

 

Course design

The aim of the course is to provide students with a fundamental understanding of the critical role that intellectual assets and property play in commercial activities within the knowledge economy. The course puts particular emphasis on strategic management of technology through patents and other control mechanisms as a core means to create successful entrepreneurial start-ups and achieve competitive advantage in corporate settings within various technology areas, including a particular emphasis on how bio-related companies can use these strategically important assets to achieve a competitive advantage.

The course gives a general overview of Intellectual Property Rights (IPRs) as a tool and building block to build sustainable technology based innovations, and how to manage IPRs as a strategic asset in organizational and business strategic development. In the course students learn the basics regarding when and how IPR protection can be claimed based on the status of current Intellectual Assets (IAs), and how patent information and documentation can be used for monitoring technological, competitive and market developments. Finally the course also focuses on the commercialization of IPRs, including licensing of technology and bioscience based innovations.

The course consists of lectures and a series of exercises. Attendance at the exercises is mandatory.

 

Changes made since the last occasion

Disposition of lectures – for example the patent information workshop (PRV) is now in the first week of the course instead of the second week. This will generate a more effective learning in relation to the IPS Case work. Course materials including exercises have been updated to correspond current technology and market trends.

 

Learning objectives and syllabus

Learning objectives:

Link to the syllabus on Studieportalen.

Study plan

Chalmers (CIP058)
Learning outcomes (after completion of the course the student should be able to): ·        Demonstrate ability to define and interpret the concepts of intellectual assets and property in relation to innovation and business strategy from a legal, management and technology context including ethics and sustainable development. ·        Demonstrate knowledge regarding the relevance and scope of different mechanisms for controlling intellectual assets and property, such as patents, trademark rights, copyrights, design rights, and secrecy. ·        Use and apply the concepts of intellectual property to business constructions in order to formulate and successfully express intellectual property-based strategies based on choosing and using appropriate intellectual property protection; making strategic choices as to how and when to obtain protection, enforce protection and evaluate the protection of others (and act accordingly); and on evaluating and creating licensing strategies and other value creation mechanisms to leverage the value in intellectual property. ·        Demonstrate ability to functionally and creatively utilize their knowledge of legal constructions in combination with their awareness of knowledge-based business development to perform an intellectual asset and property analysis to support strategic innovation and business decisions

 

 

Examination form

Written Exam

The written exam takes place at the end of the course and is the main form of examination. The purpose of the exam is for the student to demonstrate familiarity with, knowledge of and understanding of key components in the course and the literature. The exam contains questions relating to classes, literature as well as key take-aways from the assignments.

Assignments

The course contains one main group assignment (case report) and a number of smaller exercises (see below). All assignments are carried out within the BCL teams assigned in the beginning of the semester. Details relating to the assignments (content as well as how they are assessed) are published as the course progresses. Your individual understanding of the assignment can also be assessed as part of the written exam.

Exercises

The exercises are case-based training in relation to the theoretical lectures where the students get to train and discuss in groups to develop their skills and tools. The exercises are tied to the weekly themes throughout the course. The exercises also contribute to the learning progression by increasing the complexity in relation creating, establishing and executing intellectual property strategies.

IP Quiz

A multiple choice based test encompassing the fundamentals of intellectual property rights. One or more options might be applicable. The test is based mainly on the literature and exercises and run for 15 minutes via Canvas.

Course Grade

The students are graded on their performances in the form of participation in the exercises, group assignment, a quiz, and a written exam. The Examination Activities (figure 1) are further explained and set out in separate documents at the time for the each examination.

Figure 1

Examination Activities	Points	Group/Individual
Patent Exercise	Pass/fail	Individual
Copyright Exercise	Pass/fail	Individual
Trademark and Design Rights Exercise	Pass/fail	Individual
Degunkification Exercise (deadline hand-in 26/10 at 17.00)	Pass/fail	Individual
IP Quiz	Pass/fail	Individual
IPS Case report (deadline hand-in sometime during (26/10), including presentation	0-20pp (Pass/fail)	Group
Written Exam	0-20pp	Individual
MAXIMUM TOTAL SUM OF POINTS	40p

 

Grading CIP058 (Chalmers)

The final grade for the IPS course CIP058 is determined based on the total sum of points earned as described in figure 1. Grading for specific course elements is as follows:

a) The specific grade for the Written Exam is determined by using the following scale:

Points                      Grade

0 – 7,5pp                  U/F

8 -11,5pp                  3

12 – 15,5pp             4

16 - 20pp                  5

b) The specific grade for the IPS Case report is determined by using the following scale:

Points                      Grade

0 – 7,5pp                  U/F

8 - 20pp                   Pass

c) For Pass on the exercises active participation is required

d) For Pass on the IP Quiz a minimum of 50% of the total score is required.

The minimal requirement to pass the course is Pass on all of the examination activities presented in figure 1. The final grade is further determined by the points earned in the IPS case report and Written Exam summing up to a total sum of points.

The final grade for the IPS course CIP058 is determined by using the following scale:

Total sum of points              Grade

0 - 15,5pp                             U/F

16 - 23,5pp                           3

24 - 31,5pp                           4

32 – 40pp                             5