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lp3 VT22

Course syllabus

Course-PM/guide

TEK350 Intellectual property and innovation strategies lp3 VT22 (7.5 hp)

Course is offered by the department of Technology Management and Economics

1. Contact details and participants

Examiner: Ulf Petrusson, University of Gothenburg (ulf.petrusson@law.gu.se)

Course leader: Christoffer Hermansson, University of Gothenburg (christoffer.hermansson@gu.se) and Billy Jörgensen, University of Gothenburg (billy.jorgensen@gu.se)

 

Lecturers and other participants

Mats Lundqvist, Chalmers

Lars Andersson, IC Boost

Filippa Plate, Konsert Strategy & IP

Tanya Praise Mangemba, Questel

Hanns Hallesius, Hallesius Consulting AB

Jeanette Jönsson, Wistrand Advokatbyrå

Tobias Bratt, Wistrand Advokatbyrå

 

2. Course purpose

The aim of the course is to provide students with a fundamental understanding of the critical role that intellectual assets and property play in commercial activities within the knowledge economy. The course puts particular emphasis on strategic management of technology through patents and other control mechanisms as a core means to create successful entrepreneurial start-ups and achieve competitive advantage in corporate settings.

 

3. Schedule

Date

Day

Time

Topic

Location

Lecturer

Theme Week – Intro to Intellectual Property and Innovation Strategies

2022-01-18

Tuesday

09.00 - 10.45

Course introduction

See TimeEdit

CH

11.00 - 11.45

Introduction IPIS case work

See TimeEdit

CH

2022-01-19

Wednesday

08.00 - 09.45

Innovation and Entrepreneurship

See TimeEdit

ML

2022-01-21

Friday

08.00 - 09.00

Webinar Orbit

See TimeEdit

Orbit

2022-01-21

Friday

09.00 - 11.45

Business driven IP strategy

See TimeEdit

Konsert

Theme Week - Patents and Innovation

2022-01-25

Tuesday

09.00 - 11.45

Patent law basics

See TimeEdit

CH

2022-01-26

Wednesday

08.00 - 09.45

IPIS consultations/case work

See TimeEdit

CH

2022-01-28

Friday

09.00 - 11.45

Patent exercises

See TimeEdit

CH

Theme Week – Copyright and Knowledge information

2022-02-01

Tuesday

09.00 - 11.45

Copyright basics

See TimeEdit

JJ/TB

2022-02-02

Wednesday

08.00 - 09.45

IPIS consultations/case work

See TimeEdit

CH

2022-02-04

Friday

09.00 - 11.45

Copyright exercises

See TimeEdit

CH

Theme Week - Brands and branding strategies

2022-02-08

Tuesday

08.00 - 09.45

Trademark basics

See TimeEdit

BJ

10.00 - 11.45

Design rights basics

See TimeEdit

BJ

2022-02-09

Wednesday

08.00 - 09.45

Brands and branding strategies

See TimeEdit

BJ

2022-02-11

Friday

09.00 - 11.45

Trademark exercises

See TimeEdit

BJ

Theme Week – open innovation

2022-02-15

Tuesday

09.00 - 11.45

IPRs in open innovation

See TimeEdit

CH

2022-02-16

Wednesday

08.00 - 09.45

Product design

See TimeEdit

ML

2022-02-18

Friday

08.00 - 11.45

IP and contracts workshop

See TimeEdit

CH

Theme Week – IP Strategy and Knowledge Based Business Development

2022-02-22

Tuesday

08.00 - 11.45

IP in an international context

See TimeEdit

LA

2022-02-23

Wednesday

08.00 - 09.45

IPIS consultations/case work

See TimeEdit

CH

2022-02-25

Friday

08.00 - 11.45

Degunkification seminar

See TimeEdit

CH

Theme Week – Contracts and Knowledge Based Business Development

2022-03-01

Tuesday

08.00 - 11.45

Serious game on IP

See TimeEdit

HH

2022-03-02

Wednesday

08.00 - 09.45

IPIS case work/consultations

See TimeEdit

CH

2022-03-03

Friday

08.00 - 11.45

IPIS Case Work

See TimeEdit

Theme Week – Summing up

2022-03-08

Tuesday

08.00 - 11.45

IPIS case presentation

See TimeEdit

CH

2022-03-09

Wednesday

08.00 - 09.45

IP Workshop

See TimeEdit

TBD

2022-03-11

Friday

09.00 - 11.45

Summing up exercises

See TimeEdit

CH

Exam(s)

2022-03-18

08.30 - 12.30

Exam (last day to sign up 2022-02-25)

2022-06-10

 

08.30 - 12.30

Re-exam (last day to sign up 2022-05-19)

 

 

2022-08-26

 

14.00 - 18.00

Re-exam 2 (last day to sign up 2022-07-29)

 

 

 

4. Course literature

 

 

5. Course design

The aim of the course is to provide students with a fundamental understanding of the critical role that intellectual assets and property play in commercial activities within the knowledge economy. The course puts particular emphasis on strategic management of technology through patents and other control mechanisms as a core means to create successful entrepreneurial start-ups and achieve competitive advantage in corporate settings within various technology areas, including a particular emphasis on how bio-related companies can use these strategically important assets to achieve a competitive advantage.

The course gives a general overview of Intellectual Property Rights (IPRs) as a tool and building block to build sustainable technology based innovations, and how to manage IPRs as a strategic asset in organizational and business strategic development. In the course students learn the basics regarding when and how IPR protection can be claimed based on the status of current Intellectual Assets (IAs), and how patent information and documentation can be used for monitoring technological, competitive and market developments. Finally the course also focuses on the commercialization of IPRs, including licensing of technology and bioscience based innovations.

The course consists of lectures, group work and a series of exercises/seminars. Attendance at the exercises is mandatory.

 

6. Changes made since the last occasion

Course materials including exercises have been updated to correspond current technology and market trends.

 

7. Learning objectives and syllabus

Learning objectives:

 Learning outcomes (after completion of the course the student should be able to):

·        Demonstrate ability to define and interpret the concepts of intellectual assets and property in relation to innovation and business strategy from a legal, management and technology context including ethics and sustainable development.

·        Demonstrate knowledge regarding the relevance and scope of different mechanisms for controlling intellectual assets and property, such as patents, trademark rights, copyrights, design rights, and secrecy.

·        Use and apply the concepts of intellectual property to business constructions in order to formulate and successfully express intellectual property-based strategies based on choosing and using appropriate intellectual property protection; making strategic choices as to how and when to obtain protection, enforce protection and evaluate the protection of others (and act accordingly); and on evaluating and creating licensing strategies and other value creation mechanisms to leverage the value in intellectual property.

·        Demonstrate ability to functionally and creatively utilize their knowledge of legal constructions in combination with their awareness of knowledge-based business development to perform an intellectual asset and property analysis to support strategic innovation and business decisions

 

Link to the syllabus on Studieportalen Chalmers. (https://www.student.chalmers.se/sp/course?course_id=28906 (Links to an external site.))

 

8. Examination form

Examination Activities

Points

Group/Individual

Learning objectives

Patent Exercise/seminar

Pass/fail

Individual

TEK350 – 1,2

 

Copyright Exercise/seminar

Pass/fail

Individual

TEK350 – 1,2,3

 

Trademark and Design Rights Exercise/seminar

Pass/fail

Individual

TEK350 – 1,2,

 

Degunkification Exercise/seminar  (Deadline hand-in 25th of Feb 17.00)

Pass/fail

Individual

TEK350 – 3,4

 

IPIS Case report (Deadline 7th of March)

0-5pp

Group

TEK350 – 2,3,4

 

Written Exam

0-20pp

Individual

TEK350 – 1,2,3,4

 

MAXIMUM TOTAL SUM OF POINTS

25p

 

 

 

Written Exam

The written exam takes place at the end of the course and is the main form of examination. The purpose of the exam is for the student to demonstrate familiarity with, knowledge of and understanding of key components in the course and the literature. The exam contains questions relating to classes, literature as well as key take-aways from the assignments. Re-takes are offered according to schedule.

Assignments

The course contains one main group assignment (case report) and a number of smaller exercises/seminars (see below). Details relating to the assignments (content as well as how they are assessed) are published as the course progresses. Your individual understanding of the assignment can also be assessed as part of the written exam. Missing an assignment result in a supplementary assignment according to teacher´s instruction in close connection to the original examination

Exercises/seminars

The exercises/seminars are case-based training in relation to the theoretical lectures where the students get to train and discuss in groups to develop their skills and tools. The exercises are tied to the weekly themes throughout the course. The exercises also contribute to the learning progression by increasing the complexity in relation creating, establishing and executing intellectual property strategies. If absent an written supplementary shall be sent to course leader before the written exam.

Plagiarism

All work handed in for examination must have been produced by the ones claiming to have produced the work. Written hand-ins is scanned through the ‘URKUND’ plagiarism check. By submitting an assignment for grading you acknowledge that you have read and understood the rules regarding plagiarism and its consequences.

 

9. Grading

Grading TEK350

The final grade for the course TEK350 is determined based on the total sum of points earned as described in figure

Grading for specific course elements is as follows:

The grade for the Written exam is determined by using the following scale:

0 – 7,5pp           = U/F

8 - 11,5pp         = 3

12 - 15,5pp       = 4

16 - 20pp          = 5

The grade for the IPIS case work is determined by using the following scale:

0 – 1,5pp           = U/F

2- 2,5pp             = 3

3- 3,5pp             = 4

4 - 5pp               = 5

 

The final grade for the course is determined by using the following scale:

Total sum of points                   Grade

0 - 9,5pp                                        = U/F

10 - 14,5pp                                  = 3

15 - 19,5pp                                  = 4

20 - 25pp                                      = 5

The minimal requirement to pass the course is Pass on all of the examination activities presented in figure 1. The final grade is further determined by the points earned in the IPIS case report and Written Exam summing up to a total sum of points.

Course summary:

Date Details Due