Course syllabus

Jump to today

Course-PM

TEK267 Strategic Marketing Management, study period 1, autumn 2024 (7.5 HEC)

This course is offered by the Department of Technology Management and Economics.

Contact details

  • Examiner
    • Dan Paulin    E-mail: dan.paulin at chalmers.se    Phone: 031-772 8413
  • Teachers/tutors
    • Dan Paulin
    • Kaj Suneson.  E-mail: suneson at chalmers.se    Phone: 031-772 5776
    • Tayana Lopes   E-mail: tayana.lopes at chalmers.se    Phone: 031-772 4152
    • Mandana Emad E-mail: mandanae at chalmers.se    Phone: 031-772 1713

Course purpose

The course aims to give the students the opportunity to understand market/demand driven prerequisites for creating successful market offers.

The course aims are that course participants shall have the opportunity to acquire:

  • Knowledge and understanding of market analysis, market planning and marketing.
  • Certain ability and skill to critically search for, gather, analyze and evaluate information in order to solve complex problems regarding market analysis and marketing.
  • Certain ability to present and discuss information, problems and solutions regarding market analysis and marketing in speech and writing and in dialogue with different audiences.

 

Schedule

You can find the schedule in the Canvas Calendar.

It is also available via TimeEdit, but please be aware that changes to the schedule will appear in the Canvas Calendar first. So for the most recently updated version of the schedule, please go to the Canvas Calendar.

Course literature

Jobber, David & Ellis-Chadwick, Fiona, (2019), ”Principles and Practices of Marketing” 9thed., McGraw-Hill Education, London, UK. 

 

Distributed material: Additional material will be distributed during the course via the course web page, and will be included in the material to be examined.

 

Course design

Learning activities in the course consists of lectures, exercises, and project activities.

During the lectures theories, tools and concepts are introduced. Students are highly recommended to have prepared by reading the course literature in advance. Details will be found in the schedule available under Modules/Schedule.

Exercises are used to provide the students with opportunities to practice tools that are introduced during the lectures.

Project activities are used to provide the students with opportunities to apply theories, tools and concepts introduced during lectures, and practiced during exercises.

 

Participation in the project presentations are compulsory/mandatory.

The project is presented orally, visually, and in a final report.

For details regarding the project, see Project-PM under Modules/Project.

 

Changes made since the last occasion

This is the first time this course is run. However, it is very similar to its predecessor (TEK266) and the changes presented here are changes compared to TEK266.

  • Changed name
  • Changes regarding tutoring and presentations of the course project.
  • Updated Project-PM to reflect changes in the course project.
  • Minor changes in lectures and exercises.

 

Learning objectives and syllabus

Learning objectives:

  • Apply methods and tools for analysing macroenvironmental conditions impacting industries and markets
  • Apply methods and tools for analysing microenvironmental conditions, such as industries, markets, and competitors to identify business opportunities
  • Apply methods and tools for analysing organisations and potential customers to identify business opportunities
  • Explain the building blocks of a business model, and apply business model thinking when developing market plans.
  • Apply methods and tools for strategy development.
  • Apply methods and tools to translate customer needs into market offers.
  • Apply methods and techniques to communicate and deliver customer value
  • Select and analyse information in order to develop market offers.
  • Communicate effectively with different stakeholder groups orally as well as in writing.

Examination form

The examination consists of three main parts (of which two are reported via Ladok):

  1. Preparation for, and active participation in, compulsory/mandatory activities,
  2. Finalizing a group project, and
  3. Individual examination (final examination)

 

Final grade is given when all parts have been passed.

Final grade is given on the scale TH (i.e. Fail, Pass (3), Pass with credits (4), Pass with distinction (5)) based on the individual examination. The projects are graded Pass/Fail.

 

It is each student's responsibility that participation in the compulsory/mandatory activities are registered.

All written course material, including lectures and exercises, is included in the material to be examined.

 

Don’t forget to sign up for the exam (and possible re-exams)!

 

Examination dates are:

  • Nov 1 2024, between 08.30 and 12.30
  • Jan 8 2025, between 14:00 and 18:00. (Re-examination 1)
  • Aug 22 2025, between 14:00 and 18:00. (Re-examination 2)

All exams/re-exams will take place in Lindholmen halls.

The individual examinations is performed as a “digital examination”, in Inspera Assessment (a software especially designed for digital examinations).

More information regarding digital exams can be found via this link: https://student.portal.chalmers.se/en/chalmersstudies/Examinations/Pages/Digital-Examination.aspx .

 

Course representatives

The course representatives for this course are:

TIDSL   joakim8111@gmail.com            Joakim Dahlström

TIDSL   ivarssonjulia@hotmail.com        Julia Ivarsson

TIDSL   werner.ec@gmail.com                Eva Werner

MPDES  cellen@chalmers.se                  Ellen Cervell

MPDES   mendoza101112@gmail.com Andrea Karina Mendoza Morales

 

Course summary:

Date Details Due