Course syllabus
Course-PM
TEK262 TEK262 Business marketing and purchasing lp2 HT24 (7.5 hp)
Course is offered by the department of Technology Management and Economics
Contact details
Examiner: Ala Arvidsson
Course purpose
The main objective of the course is to provide students with knowledge and abilities regarding business processes between firms. These processes will be studied from the perspectives of both selling and buying firms. After the course students should be able to:
- Describe central features of business markets
- Assess the purchasing strategies and processes of buying firms
- Analyse different marketing situations and their characteristics
- Understand the role of business relationships and business networks
- Frame sustainability as part of the current business landscape
- Formulate and evaluate the role of the extended business networks in marketing, purchasing and the relationship
- Reflect on the impact and role of digitalization for business marketing and purchasing
Schedule
Course literature
The course literature consists of one textbook, and a number of articles.
Textbook: Brennan, R., Canning, L. & McDowell, R. (2020) Business-to-Business Marketing, London: SAGE Publications, Fifth edition.
See further details in the Syllabus attached.
Course summary:
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