Course syllabus

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Course-PM

TEK262 TEK262 Business marketing and purchasing lp2 HT24 (7.5 hp)

Course is offered by the department of Technology Management and Economics

Contact details

Examiner: Ala Arvidsson

Course purpose

The main objective of the course is to provide students with knowledge and abilities regarding business processes between firms. These processes will be studied from the perspectives of both selling and buying firms. After the course students should be able to:

  • Describe central features of business markets
  • Assess the purchasing strategies and processes of buying firms
  • Analyse different marketing situations and their characteristics
  • Understand the role of business relationships and business networks
  • Frame sustainability as part of the current business landscape
  • Formulate and evaluate the role of the extended business networks in marketing, purchasing and the relationship
  • Reflect on the impact and role of digitalization for business marketing and purchasing

Schedule

TimeEdit

Course literature

The course literature consists of one textbook, and a number of articles.

Textbook: Brennan, R., Canning, L. & McDowell, R.  (2020) Business-to-Business Marketing, London: SAGE Publications. 

See further details in the Syllabus attached. 

 

Course design

Teaching and learning forms

Lectures: The course schedule is divided into lectures and group sessions with teachers from Chalmers and guest speakers from industry. Lectures will be a combination of ‘teacher lecturing’ and discussions of the course literature. Therefore, it is expected that students have gone through and are familiar with the content of the part of the literature that is allocated to the various sessions. All the lectures from the industry guest speakers are mandatory.

Group work: The Sustainability Project is another group assignment where the opportunity is given to focus on sustainability in the business landscape. Sustainability in relation to the supplier relationships and networks focusing on the textile and manufacturing industries or your own choosing. The group assignment is designed in such a way that it is possible to have a broader sustainability focus in either of those industries or to go in-depth in one case in those industries.

Seminars: In the course, the students will get the chance to discuss different topics in class in smaller groups. Participation in the case seminar session is part of the examination. You will submit hand-ins for each seminar that will also be graded.

Learning logs: The students are expected to hand-in a reflective written learning log of their learnings related to the topics of the module. These learnings will be graded and part of the examination.

 

Examination

The examination involves the following parts:

-  Written examination                        Maximum score: 40 points    

-  Sustainability Project                      Maximum score: 30 points

-  Discussion seminars                        Maximum score: 20 points (5, 5, 5, 5)

- Learning log                                      Maximum score: 10 points

                                                                 Maximum points: 100 points     

 

Grades:            40 %: 40+ = grade 3  60 %: 60+ = grade 4          80 %: 80+ = grade 5

Passing the course will require a minimum of 40% of the score in the written exam (16 points), and the discussion seminars (8 points).

Course summary:

Course Summary
Date Details Due