PPU085 Product planning - needs and opportunities lp2 HT19 (7.5 hp)
Course is offered by the department of Industrial and Materials Science
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Short description of the course purpose and content: can be copied from syllabus in Studieportalen. Additional information can be added.
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Description of the course's learning activities; how they are implemented and how they are connected. This is the student's guide to navigating the course. Do not forget to give the student advice on how to learn as much as possible based on the pedagogy you have chosen. Often, you may need to emphasize concrete things like how often they should enter the learning space on the learning platform, how different issues are shared between supervisors, etc.
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- laboratory work
Should contain a description of how the digital tools (Canvas and others) should be used and how they are organized, as well as how communication between teachers and students takes place (Canvas, e-mail, other).
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Changes made since the last occasion
A summary of changes made since the last occasion.
Learning objectives and syllabus
- Explain what is meant by a product's (market) lifecycle and its implications for companies product planning
- Explain the role, tasks organization and deliverables of product planning
- Describe and use established tools for carrying out an analysis of societal and market trends, and conclude on the business implications of the analysis
- Explain what is meant by market segmentation and describe aspects by which a market can be segmented.
- Carry out a segmentation of the market for a defined product (area)
- Describe what a business model is and how it can be document in a business model canvas
- Explain and differentiate between the meaning of key terms such as customer/user/consumer, needs/customer/user or engineering requirements etc.-
- Explain why different requirements are more or less accessible using, for example the Kano model and the Iceberg phenomenon as bases
- Explain the differences between exploratory and confirmatory research in the early phases of product development
- Explain what is meant by primary research and exemplify the information sources that can be used
- Explain what is meant by secondary research and exemplify the information sources that can be used
- Relate different types of research methods/tools to different market research purposes/objectives
- Choose between and combine primary and secondary sources in customer needs mapping
- Plan and execute a study for eliciting customer/user needs and requirements for a technical product, including to make a purposeful choice between different methods and tools for eliciting, analysing, communicating and documenting customer needs and requirements
- Describe the principles of and apply tools for analysing qualitative and quantitative (market and customer needs) data respectively
- Identify product opportunities that derive from new technologies and services, and latent needs
- Compile information about and assess the state-of-the-art in a particular technological domain and/or application area
- -Describe and analyse a novel technological idea as regards e.g. freedom to operate, novelty, competition and potential application areas through the use of patent databases, benchmarking and other means
- Assess technology readiness and use that to develop strategic product and technology development plans
- Develop a mission statement for a particular product development project
- Account for how product planning is carried out in selected corporate contexts
- Cooperate in a group with international members-
- Communicate orally and in writing with different groups in English
Link to the syllabus on Studieportalen.
If the course is a joint course (Chalmers and Göteborgs Universitet) you should link to both syllabus (Chalmers and Göteborgs Universitet).
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