Course syllabus


PPU085 Product planning - needs and opportunities lp2 HT19 (7.5 hp)

Course is offered by the department of Industrial and Materials Science

Contact details

List of...

  • examiner
  • lecturer
  • teachers
  • supervisors

...along with their contact details. If the course have external guest lecturers or such, give a brief description of their role and the company or similar they represent.

If needed, list administrative staff, along with their contact details.

Course purpose

Short description of the course purpose and content: can be copied from syllabus in Studieportalen. Additional information can be added.



Course literature

List all mandatory literature, including descriptions of how to access the texts (e.g. Cremona, Chalmers Library, links).

Also list reference literature, further reading, and other non-mandatory texts.

Course design

Description of the course's learning activities; how they are implemented and how they are connected. This is the student's guide to navigating the course. Do not forget to give the student advice on how to learn as much as possible based on the pedagogy you have chosen. Often, you may need to emphasize concrete things like how often they should enter the learning space on the learning platform, how different issues are shared between supervisors, etc.

Provide a plan for

  • lectures
  • exervises
  • laboratory work
  • projects
  • supervision
  • feedback
  • seminars

Should contain a description of how the digital tools (Canvas and others) should be used and how they are organized, as well as how communication between teachers and students takes place (Canvas, e-mail, other).

Do not forget to describe any resources that students need to use, such as lab equipment, studios, workshops, physical or digital materials.

You should be clear how missed deadlines and revisions are handled.

Changes made since the last occasion

A summary of changes made since the last occasion.

Learning objectives and syllabus

Learning objectives:

  • Explain what is meant by a product's (market) lifecycle and its implications for companies product planning
  • Explain the role, tasks organization and deliverables of product planning
  • Describe and use established tools for carrying out an analysis of societal and market trends, and conclude on the business implications of the analysis
  • Explain what is meant by market segmentation and describe aspects by which a market can be segmented.
  • Carry out a segmentation of the market for a defined product (area)
  • Describe what a business model is and how it can be document in a business model canvas
  • Explain and differentiate between the meaning of key terms such as customer/user/consumer, needs/customer/user or engineering requirements etc.-
  • Explain why different requirements are more or less accessible using, for example the Kano model and the Iceberg phenomenon as bases
  • Explain the differences between exploratory and confirmatory research in the early phases of product development
  • Explain what is meant by primary research and exemplify the information sources that can be used
  • Explain what is meant by secondary research and exemplify the information sources that can be used
  • Relate different types of research methods/tools to different market research purposes/objectives
  • Choose between and combine primary and secondary sources in customer needs mapping
  • Plan and execute a study for eliciting customer/user needs and requirements for a technical product, including to make a purposeful choice between different methods and tools for eliciting, analysing, communicating and documenting customer needs and requirements
  • Describe the principles of and apply tools for analysing qualitative and quantitative (market and customer needs) data respectively
  • Identify product opportunities that derive from new technologies and services, and latent needs
  • Compile information about and assess the state-of-the-art in a particular technological domain and/or application area
  • -Describe and analyse a novel technological idea as regards e.g. freedom to operate, novelty, competition and potential application areas through the use of patent databases, benchmarking and other means
  • Assess technology readiness and use that to develop strategic product and technology development plans
  • Develop a mission statement for a particular product development project
  • Account for how product planning is carried out in selected corporate contexts
  • Cooperate in a group with international members-
  • Communicate orally and in writing with different groups in English

Link to the syllabus on Studieportalen.

Study plan

If the course is a joint course (Chalmers and Göteborgs Universitet) you should link to both syllabus (Chalmers and Göteborgs Universitet).

Examination form

Description of how the examination – written examinations and other – is executed and assessed.


  • what components are included, the purpose of these, and how they contribute to the learning objectives
  • how compulsory and/or voluntary components contribute to the final grade
  • grading limits and any other requirements for all forms of examination in order to pass the course (compulsory components)
  • examination form, e.g. if the examination is conducted as a digital examination
  • time and place of examination, both written exams and other exams such as project presentations
  • aids permitted during examinations, as well as which markings, indexes and notes in aids are permitted

Do not forget to be extra clear with project assignments; what is the problem, what should be done, what is the expected result, and how should this result be reported. Details such as templates for project reports, what happens at missed deadlines etc. are extra important to include.

Course summary:

Date Details Due