Course PM

Design of Technological Innovations and Markets CIP011/MED984 (7.5 hec)

 

 

Examiner: Mats Lundqvist mats.lundqvist@chalmers.se

Course administrator: Jenny Taghvai jenny.taghvai@chalmers.se

Questions relating to the course organisation and content must be posted on Canvas

 

Course Aim and Fit in the Business Creation Lab

The purpose of the course is to give the student knowledge on how to create and extract financial and other value through the design of technological innovations and markets.

It relates to the IPS course in the way that understanding of various IP is key when it comes to formulating technology-based innovation strategies. IP adds an important control-dimension to general Innovation Management theory, which in turn has more emphasis on customer utilities and technical performance.

The TBE course part 1 (prior to DTIM) introduces the student to being customer- and needs-focused (the Start-up challenge) as well as to the importance of team dynamics and team learning. The DTIM course will draw from these important aspects while situating innovation in a more complex asset- and technology-based corporate context. In this context, fluency around how to formulate firm strategy, innovation strategy, business models and product concepts are crucial for progress. Also linking insights of (new) customer utilities to technical performance and other assets are key, as well as quantifying such future value into financial value.

 

Changes and Updates from Last Year

A change from last year is that marketing, sales and pricing is given slightly more space in lectures.

 

Learning Outcomes

Chalmers		University of Gothenburg
Learning outcomes (after completion of the course the student should be able to): ·       Demonstrate understanding of innovation management in technology-based business, including innovation strategy and business strategy and their interlinking as well as good innovative management. ·       Use relevant concepts and models as well as acquired specialized knowledge (technology-specific and other) to analyse and design sustainable technological innovations including techno-economic relationships as well as innovation design methods. ·       Be able to perform an analysis of innovative business models including financial projections- and valuations		After completing the course the students will be able to:               ·       Understand and apply the fundamental concepts of innovation management and techno-economic analysis tools in both industrial and knowledge-economy contexts.              ·       Use the key fundamental models to analyse and design technological innovations and markets from a value creation, value extraction and techno-economic-legal perspective.               ·       Break down and construct innovations into intellectual building blocks.         ·       Perform competitive technical intelligence to analyse and design innovation and market strategies.            ·       Evaluate and create strategies to generate competitive advantage and creative destruction through building structural control positions over technological innovations and markets.          ·       Use valuation and value creation methodologies to analyse and design knowledge-based business visions and propositions

Content

Gaining fluency in central innovation management concepts is at the core of the course. This includes understanding of industry dynamics of technological innovation, of formulating technological innovation strategies and implementation of such strategies. The main Schilling text book offers most of these concepts used in and beyond corporate contexts.

Business model thinking and techno-economic value analysis (TEVA) complements the understanding of innovation management by offering tools more relevant for tech start-ups wanting to commercialize an early-stage patented technology. The team assignment in the DTIM relates to this tech-start-up situation. Through cases in Schilling and Steve Jobs biography, class-room discussions will help contextualize and connect between the specific and the general, as well as between the corporate context and the more team-based BCL start-up experience.

 

 

 

 

Subject	Lecturer/Responsible	Date	Time
Innovation & Entrepreneurship	Mats Lundqvist	Sept 4	3 h
Innovation and Firm Strategy 1	Mats Lundqvist	Nov 4	3 h
Innovation and Firm Strategy 2	Mats Lundqvist	Nov 5	3 h
Product Concepts and Techno-Economic Values Analysis	Mats Lundqvist	Nov 6	3 h
Product concept/TEVA consultations	Mats Lundqvist	Nov 7	3 h
Building and Justifying the Product Concept	Mats Lundqvist	Nov 8	3 h
Introduction to Business Models and Business Model Innovations	Anders Sundelin	Nov 11	3 h
Value Proposition Design	Anders Sundelin	Nov 12	3 h
Developing New Business Models	Anders Sundelin	Nov 13	3 h
Analysing Business Models	Anders Sundelin	Nov 14	3 h
Innovation Law - Organization	Christoffer Hermansson	Nov 15	3 h
Business Modelling and Financial Statements	Anders Sundelin	Nov 18	3 h
Business Modelling, Assumptions and Valuation	Anders Sundelin	Nov 19	3 h
Business Model Consultations	Anders Sundelin	Nov 20	3 h
Investing in Start-ups	Per Hulthén	Nov 21	3 h
Venture Finance in Practice	Per Hulthén	Nov 22	3 h
Product Development Management	Mats Lundqvist	Nov 25	3 h
Marketing, pricing and sales	Per Hulthén	Nov 26	4 h
The Innovative Firm	Mats Lundqvist/Tobias Fredberg	Nov 27	3 h
Assignment Feedback + Course Wrap-up	Mats Lundqvist	Nov 27	2 h
DTIM Exam	Mats Lundqvist	Dec 2	4 h

 

Schedule

The schedule is available in Chalmers Time Edit, MPBDP year 1. Even though we try to avoid it as much as possible, changes may occur. So please check the schedule on a daily basis for any updates.

In the DTIM course the schedule mainly consists of lectures that include discussion questions to be prepared, and then group wise scheduled consultations for the major hand-ins. In connection with some lectures there will also be guest appearances.

Examination

Written Exam

The written exam takes place at the end of the course and is the main form of examination. The purpose of the exam is for the student to demonstrate familiarity with, knowledge of and understanding of key components in the course and the literature. The exam contains questions relating to classes, literature as well as key take-aways from the assignments.

Assignments

The course contains two main assignments and a number of smaller assignments to prepare for the lectures. All assignments are carried out within the BCL teams assigned in the beginning of the semester. Details relating to the assignments (content as well as how they are assessed) are published as the course progresses. Your individual understanding of the assignment can also be assessed as part of the written exam.

Plagiarism

All work handed in for examination must have been produced by the ones claiming to have produced the work. The written assignments are scanned through the ‘URKUND’ plagiarism check. By submitting an assignment for grading you acknowledge that you have read and understood the rules regarding plagiarism and its consequences.

Course Grade

The overall course grade is based on the scores obtained on the written exam and the three main assignments in the course according to the table below.

Grading of assignments and written exam	Points	Group/Individual
Product concept and TEVA	Pass/fail	Group
Business model	Pass/fail	Group
Lecture related one-pager hand-ins	Pass/fail	Group
Written Exam	0-50	Individual

 

Chalmers:                             0-19 = U/F      20-29 = 3        30-39 = 4       40-50 = 5

University of Gothenburg:     0-24= U/F      25 - 37 = G/P     37,5-50 = VG/HP

 

Literature

1. Schilling, Melissa A. Strategic Management of Technological Innovation, 5^th Edition, McGraw Hill 2016
2. Lindmark, Sven, Techno-Economic Analysis, course compendium 2006 (published on Canvas)
3. Isaacson, Walter, Steve Jobs, Little Brown, London 2011 (see Canvas for specified chapter reading)
4. Everything else related to DTIM posted on Canvas

 

At http://bookboon.com/ you can download free e-books in various subjects. E.g. if you want to have additional reading material within finance and investments.