Course syllabus
Course-PM
CIP058 / MED983 Intellectual property strategies lp1 HT19 (7.5 hp)
Course is offered by the department of Technology Management and Economics
Contact details
Examiner: Ulf Petrusson ulf.petrusson@law.gu.se
Course coordinator: Christoffer Hermansson christoffer.hermansson@law.gu.se
Course administrator: Anton Svensson anton.svensson@gu.se
Questions relating to the course organisation and content must be posted on Canvas (B)IPS course page.
Course purpose
The aim of the IPS/BIPS course is to provide students with a fundamental understanding of the critical role that intellectual assets and property play in commercial activities within the knowledge economy. The course puts particular emphasis on strategic management of technology through patents and other control mechanisms as a core means to create successful entrepreneurial start-ups and achieve competitive advantage in corporate settings.
The IPS/BIPS course relates to DTIM in the way that understanding of various IP/IPR is key when it comes to formulating innovation strategies and controlling resources enabling competitive advantage on both new and existing technology and product markets.
Furthermore, the IPS/BIPS relates to the TBE/BTBE due to the management of key resources and the execution of IP strategies necessary to ensure sustainable growth and value creation.
Schedule
Course literature
- Spence, Michael - Intellectual Property, 2007 (non-Swedish speaking students)
- Levin, Marianne - Lärobok i immaterialrätt, 2019/12th edition (Swedish speaking students)
- Various - The Compendium of Legal Acts 2019
- Various - Collection of articles presented on the course platform
The Compendium of Legal Acts 2019 can be bought at Cremona. Books can be bought on the Internet.
Course design
The aim of the course is to provide students with a fundamental understanding of the critical role that intellectual assets and property play in commercial activities within the knowledge economy. The course puts particular emphasis on strategic management of technology through patents and other control mechanisms as a core means to create successful entrepreneurial start-ups and achieve competitive advantage in corporate settings within various technology areas, including a particular emphasis on how bio-related companies can use these strategically important assets to achieve a competitive advantage.
The course gives a general overview of Intellectual Property Rights (IPRs) as a tool and building block to build sustainable technology based innovations, and how to manage IPRs as a strategic asset in organizational and business strategic development. In the course students learn the basics regarding when and how IPR protection can be claimed based on the status of current Intellectual Assets (IAs), and how patent information and documentation can be used for monitoring technological, competitive and market developments. Finally the course also focuses on the commercialization of IPRs, including licensing of technology and bioscience based innovations.
The course consists of lectures and a series of exercises. Attendance at the exercises is mandatory.
Changes made since the last occasion
Disposition of lectures – for example the patent information workshop (PRV) is now in the first week of the course instead of the second week. This will generate a more effective learning in relation to the IPS Case work. Course materials including exercises have been updated to correspond current technology and market trends.
Learning objectives and syllabus
Learning objectives:
Chalmers (CIP058) |
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University of Gothenburg (MED983) |
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Learning outcomes (after completion of the course the student should be able to): · Demonstrate ability to define and interpret the concepts of intellectual assets and property in relation to innovation and business strategy from a legal, management and technology context including ethics and sustainable development. · Demonstrate knowledge regarding the relevance and scope of different mechanisms for controlling intellectual assets and property, such as patents, trademark rights, copyrights, design rights, and secrecy. · Use and apply the concepts of intellectual property to business constructions in order to formulate and successfully express intellectual property-based strategies based on choosing and using appropriate intellectual property protection; making strategic choices as to how and when to obtain protection, enforce protection and evaluate the protection of others (and act accordingly); and on evaluating and creating licensing strategies and other value creation mechanisms to leverage the value in intellectual property. · Demonstrate ability to functionally and creatively utilize their knowledge of legal constructions in combination with their awareness of knowledge-based business development to perform an intellectual asset and property analysis to support strategic innovation and business decisions |
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After completing the course the students will be able to: · Define and interpret the concepts of intellectual assets and intellectual property in relation to innovation and business strategies with a focus on legal, organizational and technical perspectives, including ethical considerations and sustainable development. · Explain the relevance and scope of certain mechanisms to control intellectual assets and property, e.g. patents, trademark protection, copyright, design rights and confidentiality. · Use and apply concepts in intellectual property law towards business design to formulate and successfully communicate intellectual property rights based strategies. · Critically process and choose strategically in situations regarding which intellectual property rights-based protection, how and when you apply for protection, claim your own protection and evaluate protection that others have (and act accordingly). · Evaluate and establish licensing strategies and other value-creating mechanisms to realize the value of intellectual assets and property. · Relate to knowledge-based business development when applying knowledge of legal constructs and thereby perform analyzes based on information from intellectual assets and property to create a decision-making basis for further strategic innovation and business decisions.
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Link to the syllabus on Studieportalen.
If the course is a joint course (Chalmers and Göteborgs Universitet) you should link to both syllabus (Chalmers and Göteborgs Universitet).
Examination form
Written Exam
The written exam takes place at the end of the course and is the main form of examination. The purpose of the exam is for the student to demonstrate familiarity with, knowledge of and understanding of key components in the course and the literature. The exam contains questions relating to classes, literature as well as key take-aways from the assignments.
Assignments
The course contains one main group assignment (case report) and a number of smaller exercises (see below). All assignments are carried out within the BCL teams assigned in the beginning of the semester. Details relating to the assignments (content as well as how they are assessed) are published as the course progresses. Your individual understanding of the assignment can also be assessed as part of the written exam.
Exercises
The exercises are case-based training in relation to the theoretical lectures where the students get to train and discuss in groups to develop their skills and tools. The exercises are tied to the weekly themes throughout the course. The exercises also contribute to the learning progression by increasing the complexity in relation creating, establishing and executing intellectual property strategies.
IP Quiz
A multiple choice based test encompassing the fundamentals of intellectual property rights. One or more options might be applicable. The test is based mainly on the literature and exercises and run for 15 minutes via Canvas.
Course Grade
The students are graded on their performances in the form of participation in the exercises, group assignment, a quiz, and a written exam. The Examination Activities (figure 1) are further explained and set out in separate documents at the time for the each examination.
Figure 1
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Examination Activities |
Points |
Group/Individual |
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Patent Exercise |
Pass/fail |
Individual |
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Copyright Exercise |
Pass/fail |
Individual |
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Trademark and Design Rights Exercise |
Pass/fail |
Individual |
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Degunkification Exercise (deadline hand-in 23/10 at 17.00) |
Pass/fail |
Individual |
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IP Quiz |
Pass/fail |
Individual |
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IPS Case report (deadline hand-in sometime during 29/10), including presentation |
0-20pp (Pass/fail) |
Group |
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Written Exam |
0-20pp |
Individual |
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MAXIMUM TOTAL SUM OF POINTS |
40p |
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Grading CIP058 (Chalmers)
The final grade for the IPS course CIP058 is determined based on the total sum of points earned as described in figure 1. Grading for specific course elements is as follows:
a) The specific grade for the Written Exam is determined by using the following scale:
Points Grade
0 – 7,5pp U/F
8 -11,5pp 3
12 – 15,5pp 4
16 - 20pp 5
b) The specific grade for the IPS Case report is determined by using the following scale:
Points Grade
0 – 7,5pp U/F
8 - 20pp Pass
c) For Pass on the exercises active participation is required
d) For Pass on the IP Quiz a minimum of 50% of the total score is required.
The minimal requirement to pass the course is Pass on all of the examination activities presented in figure 1. The final grade is further determined by the points earned in the IPS case report and Written Exam summing up to a total sum of points.
The final grade for the IPS course CIP058 is determined by using the following scale:
Total sum of points Grade
0 - 15,5pp U/F
16 - 23,5pp 3
24 - 31,5pp 4
32 – 40pp 5
Grading MED983 (GU)
The final grade for the BIPS course MED983 is determined based on the total sum of points earned as described in figure 1. The minimal requirement to pass the course is Pass on all of the examination activities presented in figure 1.
Pass on the Written Exam 10p of 20p (50%)
Pass on the IPS case report 10p of 20p (50%)
Pass on the exercises active participation is required
Pass on the IP Quiz a minimum of 50% of the total score is required.
The final grade is further determined by the points earned in the IPS case report and Written Exam summing up to a total sum of points.
The final grade for the BIPS course MED983 is determined by using the following scale:
Total sum of points Grade
0-19,5pp U/F
20 – 29,5pp G/pass
30 – 40pp VG/pass with distinction
Course summary:
| Date | Details | Due |
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