Course syllabus

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Course-PM

TEK266 Business driven strategic marketing management lp1 HT19 (7.5 hp)

Course is offered by the department of Technology Management and Economics

Contact details

  • Examiner
    • Dan Paulin    E-mail: dan.paulin at chalmers.se    Phone: 031-772 8413
  • Teachers
    • Dan Paulin
    • Per Svensson   E-mail: persve at chalmers.se    Phone: 
    • Gunnar Wramsby   E-mail: gunnar.wramsby at chalmers.se   Phone: 
  • Project tutors
    • Per Svensson
    • Gunnar Wramsby

Course purpose

The course aims to give the students the opportunity to understand market driven prerequisites for creating successful market offers.

The course aims are that course participants shall have the opportunity to acquire:

  • Knowledge and understanding of market analysis, market planning and marketing.
  • Certain ability and skill to critically search for, gather, analyze and evaluate information in order to solve complex problems regarding market analysis and marketing.
  • Certain ability to present and discuss information, problems and solutions regarding market analysis and marketing in speech and writing and in dialogue with different audiences.

 

Schedule

TimeEdit

Course literature

Jobber, David & Ellis-Chadwick, Fiona, (2019), ”Principles and Practices of Marketing” 9thed., McGraw-Hill Education, London, UK.

 

Distributed material: Additional material might be distributed during the course via the course web page, and will be included in the material to be examined.

Course design

Learning activities in the course consists of lectures, exercises, and project work.

During the lectures theories, tools and concepts are introduced. Students are expected to have prepared by reading the course literature in advance.

Exercises are used to provide the students with opportunities to practice tools that are introduced during the lectures.

Project work is used to provide the students with opportunities to apply theories, tools and concepts introduced during lectures, and practiced during exercises.

 

Activities related to the project are compulsory (incl introduction, tutorials, and presentations).

Compulsory activities are presented in the detailed schedule that is distributed via the course web page.

The project is presented orally, and in a written report.

For details regarding the project, see Project-PM under "Modules"/"Project".

 

Changes made since the last occasion

Since last year, the following changes have been made:

- Updated course literature (9th Edition, instead of 8th Edition)

- New teaching staff (Per Svensson and Gunnar Wramsby, instead of Susanne Kullberg)

- Updated Project-PM in order to increase clarity in the project assignment.

- A developed Peer Review during the final part of the course project, in order to provide better support for the reviewed group.

- A Reflective Learning Diary is introduced as a learning tool. 

 

Learning objectives and syllabus

Learning objectives:

  • Prepare and carry out studies of a market to find market conditions and prerequisites for market offers.
  • Explain the building blocks of a business model, and apply business model thinking when developing a market plan.
  • Applying methods for situation analyses and their components (incl. business intelligence, industry-, market-, and company analyses).
  • Apply methods for strategy development.
  • Applying methods to identify customer needs and translate these customer needs into market offers.
  • Selecting and analyzing information in order to develop market offers.
  • Compile a market plan.

Link to the syllabus on Studieportalen.

Study plan

 

Examination form

The examination consists of three main parts (of which two are reported via Ladok):

  1. Preparation, and active participation in compulsory activities,
  2. Finalizing a group project (for details, see Project-PM in "Modules"/"Project", and
  3. Written, individual examination (No aids, other than dictionaries)

 

Final grade is given when all parts have been passed. Final grade is given on the scale TH (i.e. Fail, 3, 4, 5) based on the individual examination. It is the students’ responsibility that participation in compulsory activities are registered.

 

In order to receive grade 3, the student needs at least 50% of the points on the individual examination.

In order to receive grade 4, the student needs at least 65% of the points on the individual examination.

In order to receive grade 5, the student needs at least 80% of the points on the individual examination.

 

All written course material, including lectures exercises, is included in the material to be examined.

Don’t forget to sign up for the exam!

 

Examination dates are:

  • Oct 30 2019, between 14:00 and 18:00, at Lindholmen
  • Jan 8 2020, between 14:00 and 18:00, at Lindholmen
  • Aug 21 2020, between 08:30 and 12:30, at Lindholmen

 

The written examination will be performed as a “digital examination”, i.e. you will write your answers in a computer (you can bring a laptop of your own, as long as it meets the systems requirements) instead of the more traditional way of writing on a piece of paper.

More information can be found via this link: https://student.portal.chalmers.se/en/chalmersstudies/Examinations/Pages/Digital-Examination.aspx .

Course summary:

Date Details Due