Course PM

TEK306/MED976

Management of open innovation and network-based markets

7,5 higher education credits

Examiner: Ulf Petrusson

Formal information

Contact persons:

Bowman Heiden, Course Manager (bowman.heiden@gu.se)

Karl Maack, Course Administrator (karl.maack@gu.se)

 

Purpose

The purpose of the course is to give the student the skills and tools necessary to create and manage strategies for open innovation and network-based markets from both technology development and commercialization perspective.

 

Organization

The course highlights practical open innovation strategies in various industries and perspectives, including public value creation and private commercial development. The students are required to understand and balance the interests of multiple stakeholders in collaborative development and knowledge exchange. The course will focus on network-based markets and industries, including ICT and biotechnology as well as industry-university collaboration. The course will include lectures, seminars and group assignments linked to real open innovation challenges developed in collaboration with industry partners, and a final individual assignment broadly covering the course content.

 

Learning goals

Chalmers (TEK306)		University of Gothenburg (MED976)
Learning outcomes (after completion of the course the student should be able to):   1.     Identify and demonstrate knowledge in the key components of open platforms for collaborative knowledge development (e.g. open source, patent pools, standards organizations, R&D consortia, university innovation systems) 2.     Identify and demonstrate knowledge in the parameters of openness of collaborative technology development 3.     Demonstrate knowledge of the role of patents and other IPRs in open innovation in order to facilitate sustainable development 4.     Demonstrate knowledge of the construction of digital platforms and network-based markets (e.g. firms such as Uber, Airbnb, Spotify, etc.) 5.     Demonstrate skills in assessing the level of openness in structured collaborative development 6.     Demonstrate skills in creating commercial value through open business models (e.g. licensing, open source, etc.) 7.     Demonstrate skills to design intellectual asset contributions and outcomes of collaborative development (background/foreground knowledge) 8.     Demonstrate ability to identify and resolve regulatory challenges in relation to open innovation, including basic antitrust issues 9.     Utilize open innovation strategies such as open source, collaborative R&D, standardization, etc. in designing knowledge-based business		After completing the course the students will be able to:                 Knowledge and understanding -        Define and explain basic properties of open knowledge platforms and how they can help establish and develop knowledge exchange. -        Explain and critically discuss how to establish, develop and manage controlled openness in collaboration. -        Explain and critically discuss how to open innovation processes in public-private collaboration can generate societal values.    Competence and skills -        Identify and implement de facto and formal standards as part of marketing- and business strategies. -        On a legal basis construct and manage intellectual property as building blocks for standards. -        Construct and manage structural control of collaborative and market structures based on open innovation processes and standards.   Judgement and approach -        Evaluate how open innovation models and strategies forms a basis for the creation, development and management of knowledge-based business and utilization processes.

 

Examination

There is no formal written exam in this course, but instead, a final individual assignment covering the course material in essay form. The students are graded on their performance in seminars and assignments individually and in groups, in the form of written hand-ins and oral presentations.

Examination Activity	Grade	Group/Individual
Seminar 1: Open Source Strategy	P/F	Individual
Seminar 2: IP, Competition Law, and Licensing	P/F	Individual
Seminar 3: Open Innovation Platforms	P/F	Individual
Seminar 4: Digital Platforms	P/F	Individual
Seminar 5: Designing Openness	P/F	Individual
Seminar 6: Blockchain-based Business Models	P/F	Individual
Assignment 1: Open Source	1-10	Group
Assignment 2: Digital Platforms	1-10	Group
Assignment 3: Take Home Assignment	1-80	Individual

 

Participation in seminars is mandatory.

The students are examined by individual and group assignments in written and oral form through presentations and written reports.

A student has the right to request a change of examiner if failed twice on the same exam if this is practically possible. Such a request should be put forward in writing and addressed to the department.

 

Seminars

The seminars are given by individuals from Chalmers University of Technology, University of Gothenburg, and guest lecturers with theoretical knowledge and practical experience within open innovation, network markets, and digital platforms.

Attendance at the seminars is mandatory, as most of the seminars will cover material that is not found in the course literature and will be needed to accomplish the assignments. Active participation by the students is critical to the learning experience.

 

Group Assignments

The group assignments will be done in interdisciplinary teams and in collaboration with industry partners as follows:

1. Open source assignment in collaboration with Ericsson. Hand-in and presentation in PPT format (10 slides max).
2. Digital platform assignment. Hand-in and presentation in PPT format (10 slides max).

 

Individual Assignment

The individual assignment will consist of several essay questions based on the literature and the seminars. The students will have approximately one week to complete the assignment.

 

Grades

For Chalmers course (TEK306)

The grading scale for the course is as follows:

0-39%% = U/F

40-59%% = 3

60-79%=4

80%> = 5

To receive a grade, the student must pass all the examination parts of the course.

 

For GU course (MED976)

The grading scale for the course is as follows:

0-49%% = U/F

50-74%% = G

75%>=VG

To receive a grade, the student must pass all the examination parts of the course.

Literature

1. Chesbrough, H. (2007), “Why Companies Should Have Open Business Models”, MITSloan Management Review
2. Hedner, Thomas and Thornblad, Tobias (2012) ”Open Bioscience – Intellectual Property as a tool to enable different degrees of ‘openness’ on collaborative platforms in Life Science”
3. Bekkers, R. and Updegrove, A. (2012). A study of IPR policies and practices of a representative group of Standards Setting Organizations worldwide, US National Academies of Science, Board of Science, Technology, and Economic Policy (STEP)
4. Pamp, C., and Petrusson, U. (2009),“Intellectual Property, Innovation and Openness”, Intellectual Property Policy Reform Fostering Innovation and Development, edited by Christopher Arup and William van Caenegam Ch. 8, Edward Elgar
5. Petrusson U., Tornblad T., and Rosén H, (2010), Open Intellectual Property Platforms, Review of Market Integration, August/December 2010 2: 333-392
6. Petrusson, Ulf (2007). The University in the Knowledge Economy, VINNOVA.
7. Shapiro, Carl and Varian, Hal (1999), ”The Art of Standard Wars”, California Management Review, Winter99, Vol. 41 Issue 2, pp. 8-32
8. Shapiro, Carl (2000) “Navigating the Patent Thicket: Cross Licenses, Patent Pools and Standard-Settings”, in Innovation Policy and the Economy, Volume 1 eds. Jaffe, Adam; Lerner, Josh; and Stern, Scott, Ch. 4, pp. 119–150, MIT Press
9. Särefjord, Daniel (2006), ”Open Platform Design”, CIP
10. Book, Pernilla and Kuusk-Jonsson, Emelie (2010), Constructing Openness on Open Innovation Platforms in the Life Science Industry, CIP
11. Parker, Geoffrey et al. (2016), Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You, W. W. Norton & Company.
12. Mozilla (2018), “Open Source Archetypes: A Framework for Purposeful Open Source”
13. Lerner, J., & Tirole, J. (2002). Some simple economics of open source. The journal of industrial economics, 50(2), 197-234.

 

Schedule

 

Date	Time	Topic	Room	Lecturer	Preparation*
23/03	08-10	Introduction to Open Innovation and Network-Based Markets	Zoom	BH	1, 11 (1)
25/03	10-17	Seminar 1: Open Source Strategy   Assignment 1: Hand-out	Zoom   Canvas	JA	12, 13
30/03	08-12	Open Innovation Contracts	Zoom	UP/CH	4
15/04	10-17	Seminar 2: IP, Competition Law, and Licensing	Zoom	CH	tbd
20/04	08-10	Open Innovation in Industry-University Collaboration	Zoom	UP	6 (1-4)
	10-12	Open Innovation in Large R&D Collaborations	Zoom	PEN	5
22/04	08-10	Seminar 3: Open Innovation Platforms Standards and Standardization Strategies	Zoom	BH	ICT: 7,8
	10-12	Smartphone Wars Case	Zoom	SM
24/04	12:00	Assignment 1: Hand-in	Canvas
27/04	08-10	Assignment 1: Open Source Presentations/Feedback	Zoom	JA
	10-12	Standards and IPR Licensing	Zoom	JA
29/04	10-17	Reading/Groupwork
04/05	08-12	R&D Collaborations in Pharma	Zoom	KM/et. al	2
06/05	13-17	Seminar 4: Digital Platforms and Network-Based Markets   Assignment 2: Hand-out	Zoom     Canvas	BH/KSR	11 (2-11)
11/05	08-12	Reading/Groupwork
13/05	15-18	Seminar 5: Designing Openness	Zoom	BH	9
18/05	08-12	Seminar 6: Blockchain-based Business Models	Zoom	JL/AT	tbd
20/05	10-12	Digital Platforms/GDPR: Privacy & Ethics	Zoom	CS/JE
	14-16	Strategy Transformation in Digital Markets	Zoom	EJ/ et al.
22/05	12:00	Assignment 2: Hand-in	Canvas
25/05	08-10	Assignment 2: Presentation/Feedback Session	Zoom	BH/KSR
25/05	12:00	Assignment 3: Hand-out	Canvas
05/06	12:00	Assignment 3: Hand-in	Canvas

 

* Please check TimeEdit for changes in the schedule

 

Faculty

AT	Amanda Tornsö	GU
BH	Bowman Heiden	Chalmers
CH	Christoffer Hermansson	GU
CS	Cecilia Sikström	Delphi
EJ	Eric Josefsson	Ericsson
GJ	Gustav Johansson	AstraZeneca
JA	Jimmy Ahlberg	Ericsson
JE	Johan Engdahl	Delphi
JL	Juho Lindman	GU
KM	Karl Maack	GU
KSR	Karla Soler Riba	Chalmers
MB	Magnus Björsne	AstraZeneca
PEN	Peter Ericsson Nestler	Ericsson
SM	Spyros Makris	Ericsson
UE	Ulrika Edvardsson	AstraZeneca
UP	Ulf Petrusson	GU

 

Course evaluation

The course will be evaluated upon completion. The results of the evaluation will be communicated to the students and will function as a guide for the development of the course.

 

Contact

Please post all the course-related questions on the course’s page on Canvas or contact Magnus Eriksson (magnus.eriksson@handels.gu.se).